The NY Times and MacRumors are both reporting that they have heard from sources that Apple is planning to introduce new metal finishes for the Apple Watch Sport.

I feel bad for anyone who looks at this and thinks "Oh, this could work!"

Today, the company is shifting its attention towards wearables and starting with the Apple Watch. So what did the do and why did they do it?

Lewis from Unbox Therapy has put together a great hands on video showcasing the features of Samsung's latest smartwatch, the Gear S2.

At 10AM PST (1PM EST), Samsung will take the stage at IFA in Berlin to officially present the Gear S2 and Gear S2 classic smartwatches.

Apple is believed to have sold over 1 million Apple Watches in China, according to data analysis company TalkingData.

After months of speculation (and some leaks), Motorola has officially unveiled the second-generation Moto 360 smartwatch.

I've always been on the looking for the crem dela crem of Apple Watch bands: The Replica Stainless Steel Link Bracelet.

Remember the price info that accidentally leaked last week? Well, it was basically dead-on.

According to Lenovo, which owns Motorola, "It's time." Time for the new Moto 360, that is.

After teasing it on stage just a few weeks ago, today Samsung has officially announced details about its upcoming Gear S2 smartwatch.

The good folks over at Droid Life have put together a video showcasing what Android Wear on iOS is like.

It appears that other Android Wear watches including the Moto 360, LG G Watch R and other Android Wear watches seem to work on iOS as well.

Today, Google is rolling out an update to Android Wear that allows Android Wear watches to work with your iPhone.

Well-known leaker Upleaks tells us that a Moto 360 "Sport" version is also on the way, and that it will likely hit in November.

Apple has begun a widespread rollout of a new Apple Watch try-on program dubbed "Mobile Try-On"

9to5Google has just uncovered the pricing on the Huawei Watch and it looks like the company is looking to sell watches in the range of $350 - $800 bucks.

Today, Apple sent out invitations for a special event to be held on September 9, 2015. The event will be held at the the Bill Graham Civic Auditorium in San Francisco at 10:00 am.

Pictures of the new Moto 360 continue to leak ahead of at IFA, where it is likely that the company will announce its new wearable.

While we still have yet to receive any information on how many Apple Watches Apple has sold (don't hold your breath), IDC estimates that Apple has sold roughly 3.6 million units from April to June.

Something tells me that if the price comes down just a little, we may see some interesting results.

As noted by MacRumors, Apple has begun selling third-party Apple Watch accessories in its retail stores with the very first being the ElevationLabs Nightstand.