A new survey of Apple Watch owners conducted by research firm Wristly found that 80% of those in the U.S. and UK have already used Apple Pay on their Watch.

The company says that they saw the smaller display on the Watch as an opportunity to something that would streamline and make sending cash even easier.

New York based jewelry company London Jewelers is set to start selling the Apple Watch beginning August 21, 2015.

Rapper Ludacris turned up to the Teen Choice Awards last night wearing a diamond encrusted Apple Watch.

Apparently Motorola tweeted a link to a video showing a Moto 360 that doesn't actually look like the current Moto 360.

Today, Apple has begun selling the 38mm Modern Buckle band for the Apple Watch, making it the first time since the Apple Watch has gone on sale that the Buckle has been available.

Today Apple introduced a new kit for the 42mm Link Bracelet that allows the bracelet to fit wrists that exceed that 205mm max.

A great piece by Benedict Evans on the Apple Watch and how it's doing roughly 4 months into availability.

Abdel, Julia and Andy gather once again to talk about some of the upcoming features for Apple Watch including the possibility of deep integration with Apple TV.

We're seeing a couple more pictures of the company's upcoming round smartwatch. Check them out and let us know what you think.

During today's introduction of the Samsung Galaxy Note 5 and Samsung Galaxy S6 Edge Plus, Samsung teased what its upcoming smartwatch will look like.

Accessory maker Catalyst says that it's created the world's first waterproof Apple Watch case that meets or exceeds IP68 standards.

Huawei's Android Wear smartwatch, dubbed the Huawei Watch, if officially "right around the corner" according to Huawei's website.

Being something of a chef has always interested me. Never in my wildest dreams did I think the Apple Watch would help make be a better one.

Reddit user, FoxMcWeezer, has posted a few screenshots of his upcoming watchOS 2 app that will allow those of us who are paid on an hourly basis to quickly see how much money we've made.

This week, another replica Link Bracelet has surfaced, and boy does it look incredibly similar to Apple's.

Bloomberg sites NDP which reported that retailers have seen a 11 percent decline year over year in watch sales, the largest decline in unit sales since 2008.

In an interview with Outside reporter Scott Rosenfiled, Blahnik opens up about Apple Watch and what sets it apart.

As of today, Apple Watch sales have officially kicked off with the Watch now available to purchase on Best Buy's website.

After releasing watchOS 2 beta 5 earlier today, some of our readers along with 9to5Mac have found new features that were otherwise not available on previous betas.

Apple continues to incrementally push new beta updates for watchOS 2 ahead of the softwares public release this coming fall.

YouTube user, Ian Fann, has uploaded a new video showing what appears to be a Replica Space Grey Link Bracelet for the Apple Watch Sport.

Microsoft's Outlook for iOS already included an Apple Watch app, but that app didn't do so much... until today that is.

Today, Apple updated its TestFlight beta testing platform for iOS to support iOS 9 and watchOS 2.